IDA ERIKSSON: MY DAILY RITUALS

Discover the world of comfort and luxury curated by influencer Ida Eriksson's daily rituals. From matching towels to cozy pajama sets, dive into the cozy details and uncover the essentials that make her evenings truly extraordinary.

Are you an early riser, or do you prefer to sleep in?

Ida Eriksson: "I’m a bit of both. I embrace early mornings on weekdays but indulge in extra sleep on weekends."

What’s one essential thing you must have in your bedroom?

Ida: "Matching towels are a must. There’s some- thing so satisfying about creating a hotel-like ambiance with towels in the same color. And, of course, a scented candle is a must-have; Lexington’s Apple Blossom is the perfect fragrance."

Do you prefer a long bath or a quick shower? Why?

Ida: "I’m all about a long shower! It’s my prime time for relaxation—taking my time, following my hair routine, and basking in the warm water. It’s relaxing before bedtime."

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Nightgown or PJs—what’s your preference and why?

Ida: "PJs are my go-to! I have so many and can’t resist getting more matching sets. There’s a luxurious feeling to wearing coordinated PJs while lounging at home. Lexington’s Jennifer Light Oxford Pajamas are a must-have."

What’s your favorite nighttime routine?

Ida: "Preparing a meal, followed by a long shower, donning my comfy robe, and settling on the sofa for some reality TV. The coziest robe for such moments? The Unisex Hotel Velour Robe”— trust me, it’s a game-changer."

Read more about sleep here.

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